Creating a Senior-Friendly Marketing Mix
What makes communication effective? Why do some messages get results and not others? Seniors want information about many topics and the numbers of seniors in our clientele will continue to increase.
This presentation examines important issues that every business owner and professional advisor should consider. Five signposts and their marketing implications are reviewed. It is designed to be delivered in a 1 hour session. Rates available by calling us.
Overview: Material covered includes -Changes in cognition including learning, memorizing and processing of information and their marketing implicationsSensory changes and their marketing implicationsPhysical changes and their impact on office accessibility Conducting an audit on your organization's 'ease to do business with'
"Use nostalgia to tap into the power of past emotional experience by bridging to existing 'knowledge structures' . This aids later recall . Use music, styles, photos."
Creating Guidelines for Staff
Other Presentations Related to This Topic
Do you have documented service standards for staff in dealing with senior clients?
How 'senior friendly' would your clients rate your service?
Who Will Benefit From Taking This Course
Companies
Retirement Homes
Marketing Departments
Writers, Graphic Artists
Financial Advisors
Professional Advisors
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